Mediablaze

A digital experience agency with a lot of bright, warm personalities and body of work that needed to be visually brought to life.

I wanted to take the agency back to its beginnings. Its name Mediablaze - ‘A Blaze’ - something that burns brightly and fiercely. So I created a modern web driven colour palette based off the colours found in a flame. Then staying on theme looked at how to tie the concept in to the brand: a personalized hot sauce to give to clients, employee gifts with known song lyrics about fires/burning etc. I also had to look at how to create a fresh, loud and proud pitch deck for the agency.

Being a digital experience agency, the brand really needed to pop online. Each social post should be bold, energetic and reflect the culture and people of the agency. I also worked closely with the UI/UX team to bring the brand to life on the Mediablaze website.